A large group of entrepreneurs holding the D.R.I.V.E. book.

Transform Your Business with D.R.I.V.E.

DRIVE is the first system designed specifically to decode the emotional buying and building behavior of people.

It doesn't label them. It reveals what authentically moves them.

Your Path to Success

DRIVE Fundamentals

DRIVE Fundamentals

9 lessons

1 hour 58 minutes

D.R.I.V.E. Discovery, Influence, Dynamics, Triumph

Personal Development

Personal Development

5 lessons

49 minutes

Mindset, Confidence, Calm, Courage, Power

Relationships

Relationships

7 lessons

2 hours 6 minutes

Connections, Collaboration, Standards, Generations

Business, Career, & Sales

Business, Career, & Sales

10 lessons

2 hours 13 minutes

Marketing Ads, Engagement, Strategies, Closing

What People Are Saying

"Want to sell more? Want to know why customers say yes? It all starts with DRIVE."

Rob Sperry
Rob SperryGrowth Advisor

"Understanding DRIVE helps you connect on a deeper level, serve what your prospects truly need, and grow your sales with purpose."

Justin Prince
Justin PrinceMake Wellness

"I've brought Woody in to speak on three different continents. Every time, DRIVE blows minds."

Frazer Brookes
Frazer BrookesSocial Media Strategist
Stack of D.R.I.V.E. books

Every human has a Primary and Secondary DRIVE—one defines “why” they act, the other defines “how.” Once you know these, sales, leadership, and recruiting change forever.

DRIVE was built for sales and influence. Where others describe behavior, DRIVE influences action.

In addition to maximizing influence, choose DRIVE to improve…

Sales

A system that lets you diagnose the buyer’s internal motivation and sell to it directly. Faster closes. Fewer objections.

Retention

Stronger retention within your organization because you will connect in ways that make people feel seen, valued, and inspired to stay.

Leadership

Smarter, more scalable leadership at every level with messaging, mentoring, and motivation that truly align.

Don't know your D.R.I.V.E. yet? Click the link and take the assessment to find out.

Ready to Transform Your Business?

Join thousands of successful entrepreneurs who have already taken the first step towards building their dream business.